The principles of journalism have proven invaluable in my marketing and copywriting work. Following a content marketing model, I promote products and businesses by providing something that is genuinely useful to the intended audience, building brand awareness and positioning clients as thought leaders in their respective industries.
By writing blog posts that are SEO friendly and promoting them through email and social media marketing campaigns, my work frequently appears on the first page of global Google Search results for my chosen keywords.
Below you’ll find a few samples of PDF collateral that I have both written and designed.
The following blog posts were all created for TMB Group. This is just a small selection of what I’ve written, but head to www.tmb.co.uk/blogs to find more.
‘The ITSM Game’ slide deck for Clearvision. (Click the image below to download.)