The principles of journalism have proven invaluable in my marketing and copywriting work. Following a content marketing model, I promote products and businesses by providing something that is genuinely useful to the intended audience, building brand awareness and positioning clients as thought leaders in their respective industries.
By writing blog posts that are SEO friendly and promoting them through email and social media marketing campaigns, my work frequently appears on the first page of global Google Search results for my chosen keywords.
The following blog posts were all created for TMB Group. This is just a small selection of what I’ve written, but head to www.tmb.co.uk/blogs to find more.
These blog posts were created for one of my previous employers, Clearvision. Since I wrote these, the company has migrated to a new website and credited these posts to one of their marketing interns.
I have some experience with basic web design, using HTML, CSS and WYSIWYG design tools. The only project of note that I have completed, however, is the TMB website.